Hey! Given that you've gone and found yourself on a digital marketing blog, I'd say it's fair to assume you're looking for some digital marketing tips. Well, if you're hoping to give your website a big old boost up the rankings, then this is the place to be.

What you're looking at right now is a prime example of the absolute best way to make search engines like you more.

Content.

Not just any content to be fair. Content that is original, helpful, and hopefully engaging.

There are about a gazillion tips and tricks out there that people have discovered (or maybe made up), that are targeted at improving your SEO and helping you get the best out of your business' online experience. Plenty of them, such as backlinking and speed improvements are undoubtedly a good idea, whilst some others aren't so great (looking at you, keyword stuffing).

In the end though, it's pretty hard to go past creating genuinely useful content and aiming to just be helpful to people who are searching for things that you know all about. Everyone likes getting information from the experts, so if that's you, get out there and donate your knowledge, and you'll be aptly rewarded for it.

Why It Works

I always find that having a good hold on why something works is a good way to become better at doing it yourself. So what makes uploading high quality content so effective?

Well, the first thing to know here is what search engines like Google are actually looking for. They have all manner of algorithms and rankings, and they are all targeted at granting their users the best possible experience. Google and the like want everyone who searches with them to find exactly what they're looking for, so that they continue to use that search engine.

As you can imagine, when people ask a question on the internet, what they want most is the answer to that question. I know right? Shock and awe there. So that's what all the algorithms look for. When people ask "How to tint my car windows", they don't want just any result that mentions cars or windows, they want to find out how to tint their damn windows. So overtime, the webpages that people are clicking on the most, and spending the most time one, and recommending to other people are the ones that rise to the top.

That's the secret of good content. If you make people satisfied with their experience, if they show your post to their friends with similar interests and issues, or talk about it on their own websites even, you impress the search engines and you get the boost you were hoping for. All that just by being nice and helpful to others, who knew?

What Is Good Content?



So what can you do to make sure what you're producing is actually good content that will get you the results you want? Well, it's actually pretty simple really. It needs to be:

• Original
• Helpful

That's it. End of list.

Now in reality, crafting content that fits those criteria is a little trickier of course, but the principles really are that basic. Don't copy other people's work, and actually tell your visitors what they want to know and you're golden.

Yes, of course there are other things you can do to improve upon this formula and make even better content, but if you're not much of a writer, or you just can't put away the time to construct 5000 word masterpieces right now, a little originality and helpfulness will take you a long long way.

Now get out there and make the internet a better place to be.