If you set up one of Google's free websites for your business, you recently would have received an email letting you know that Google has made a significant change and will be discontinuing its free website offering. These simple sites allowed businesses to create simple websites at no cost through Google My Business/ Google Business Profile.

As of March 1, 2024, this service will no longer be available, and visitors will be redirected to your GBP if they try to click onto the website. After June 10 2024, the site will simply be completely unavailable, no longer even redirecting people.

For small business owners who relied on this service, understanding the implications and exploring alternatives becomes crucial. Here's what you need to know:

The Shift Away from Free Websites

Whilst the recent shift in Google's approach regarding free websites has left many small business owners seeking a new solution for their online presence. While this change may seem daunting, it's an opportunity to embark on a more impactful digital journey, and we're here to guide you through this transition.

Navigating Beyond Google's Free Websites

The removal of Google's free website service signifies a turning point, urging businesses to explore more comprehensive and tailored options. This change presents a chance to elevate your online identity beyond basic templates, ensuring a unique and powerful representation of your brand.

Benefits Of A Proper Web Build

Tailored Solutions: A website built with the goals that really matter in mind can skyrocket the effectiveness of your online presence. By constructing your site in such a way as to move visitors in the way you desire, you can actually get the results you'd like (sales), rather than just the ones that look good (visits/likes/etc.).

Advanced Features: While Google's free websites offered basic functionality, other platforms provide a wealth of features, including e-commerce capabilities, advanced SEO tools, and responsive designs, enabling you to create a robust online presence.

Customisable Designs: You allow yourself the opportunity to really show off your brand and your abilities. A website that looks the part is an outstanding way to increase the perception of your business.

SEO Improvements: Search visibility is crucial. A well built website is optimised for search engines, ensuring your new site ranks prominently, driving traffic and potential customers to your business.

Support and Maintenance: Building a website is only the beginning. Ongoing support services and maintenance ensure that your site remains up-to-date, secure, and aligned with your evolving business needs.

Seizing the Opportunity for Growth

The removal of Google's free websites may feel like a setback, but it's a chance to invest in a more comprehensive and impactful online presence. With our digital marketing expertise, we're dedicated to guiding you towards a website that not only fulfills your immediate needs but also sets the stage for future growth and success.