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How to Turn Your Website into a Client-Getting Machine

Tue, 14 May 2024 23:08:57 GMT

Get your website working for you

In today's digital age, your website is more than just an online brochure—it's a powerful tool that can drive client acquisition and business growth. For small local business owners, optimising your website to attract and convert clients is crucial. Here’s a few tips that can help you transform your website into a client-getting machine.

Optimise for Local SEO

Local Search Engine Optimisation (SEO) is essential for attracting clients in your area. Ensure your website is optimised with local keywords, and include your business’s name, address, and phone number (NAP) consistently across pages. Claim and optimise your Google My Business listing to appear in local search results and on Google Maps.

Create Compelling Content

Quality content that addresses the needs and interests of your target audience is key to engaging potential clients. Regularly update your blog with informative articles, how-tos, and local news relevant to your industry. Use engaging headlines and incorporate local keywords to improve your search ranking and attract local traffic.

Implement Clear Calls-to-Action (CTAs)

Every page of your website should guide visitors towards taking action. Use clear, compelling calls-to-action (CTAs) that encourage visitors to contact you, schedule a consultation, or request a quote. Ensure your CTAs stand out visually and are easy to find.

Showcase Client Testimonials and Case Studies

Social proof is a powerful tool in building trust and credibility. Display client testimonials and case studies prominently on your website. Positive reviews and success stories demonstrate your expertise and the value you provide, making potential clients more likely to choose your business.

Optimise for Mobile

With the increasing use of smartphones, ensuring your website is mobile-friendly is non-negotiable. A responsive design that adapts to different screen sizes enhances user experience and keeps visitors engaged. Google also prioritises mobile-friendly websites in search rankings, so this step is crucial for visibility.

Use Lead Capture Forms

Integrate lead capture forms throughout your website to collect visitor information. Offer valuable content, such as eBooks, information resources, or newsletters, in exchange for their contact details. Ensure your forms are simple, asking only for essential information to reduce friction.

Leverage Social Media Integration

Connect your website with your social media profiles to broaden your reach and drive more traffic. Add social sharing buttons to your content, encouraging visitors to share it with their networks. Regularly update your social media channels with links to your latest blog posts and promotions to keep your audience engaged.

Invest in Paid Advertising

Pay-Per-Click (PPC) advertising and social media ads can drive targeted traffic to your website. Use these ads to promote special offers, new services, or valuable content. Ensure your landing pages are optimised to convert visitors into leads.

Analyse and Improve

Regularly review your website’s performance using analytics tools. Monitor key metrics such as traffic, bounce rate, and conversion rate to identify areas for improvement. Use A/B testing to refine your CTAs, forms, and content, ensuring you’re continually enhancing your site’s effectiveness.

Turning your website into a client-getting machine requires a strategic approach and continuous optimisation. By focusing on local SEO, compelling content, clear CTAs, and mobile optimisation, you can attract and convert more clients.

Harnessing the Power of Visual Content

Thu, 11 Apr 2024 01:25:23 GMT

Tips for Creating Engaging Graphics

In the social media driven world of today, where attention spans are often fleeting and competition for engagement is fierce, the importance of visual content cannot be overstated. Engaging graphics have the power to captivate your audience, convey your brand message, and drive meaningful interactions. In this post, we'll explore the art of creating compelling visual content and share some valuable tips to help you harness its power for your business.

Understand Your Audience:

Before diving into graphic design, take the time to understand your target audience. Who are the people that your business is targeting? What do you want them to think of when they think of you? (Luxury, Reliable, etc). What visual styles resonate with them? What colours, fonts, and imagery do they find appealing? Tailoring your visual content to your audience's preferences is key to capturing their attention and fostering a connection.

Tell a Story:

Great graphics tell a story and evoke emotion. Whether it's through striking imagery, clever illustrations, or thought-provoking infographics, aim to convey your brand message in a compelling and memorable way. Use visuals to communicate the essence of your brand and create a narrative that resonates with your audience.

Keep It Simple:

In the world of visual content, less is often more. Avoid cluttering your graphics with unnecessary elements or overwhelming your audience with too much information. Instead, focus on conveying your message clearly and concisely, using clean design and intuitive layouts.

Prioritise Visual Consistency:

Consistency is key to building brand recognition and trust. Establish a cohesive visual style for your graphics, including colours, fonts, and imagery, and stick to it across all your marketing channels. Consistent branding creates a unified and professional look that reinforces your brand identity.

Optimise for Different Platforms:

Different platforms have different requirements and specifications for visual content. Whether you're creating graphics for social media, your website, or email marketing campaigns, be sure to optimise them for each platform's unique format and audience expectations.

Experiment with Different Formats:

Don't be afraid to experiment with different types of visual content, from static images and GIFs to videos and interactive infographics. Mix up your content formats to keep your audience engaged and cater to different preferences and consumption habits.

Use High-Quality Images:

Quality matters when it comes to visual content. Use high-resolution images and graphics to ensure your visuals look professional and polished. Poor-quality imagery can detract from your message and reflect poorly on your brand.

Incorporate Brand Elements:

Infuse your graphics with brand elements such as logos, colours, and taglines to reinforce brand recognition and identity. Branding your visuals helps to establish a cohesive and memorable brand presence across all your marketing efforts.

Test and Iterate:

Finally, don't be afraid to test different visual strategies and iterate based on performance and feedback. Analyse metrics such as engagement rates, click-through rates, and conversions to identify what resonates with your audience and refine your approach accordingly.

Visual content is a powerful tool for engaging your audience, conveying your brand message, and driving meaningful interactions. By following these tips, you can create compelling graphics that captivate your audience and elevate your brand's online presence.

Want to harness the power of visual content, but don't have the desire to do it yourself? Contact us today to learn how we can help bring your vision to life.

Mobile Optimisation: Why It's Crucial for Small Business Websites

Mon, 11 Mar 2024 03:10:20 GMT

How To Make Your Website Twice As Effective

In today's digital era, where smartphones have become ubiquitous, mobile optimisation has emerged as a non-negotiable aspect of website design. For small businesses looking to thrive online, ensuring their website is optimised for mobile devices is not just a preference—it's a necessity.

In this blog post, we'll explore why mobile optimisation is crucial for small business websites and how Windsweeper Digital can help you achieve success in the mobile-first world.

The Rise of Mobile Usage

With the increasing adoption of smartphones, more and more people are accessing the internet through mobile devices. In fact, studies show that a significant portion of web traffic now comes from mobile devices. Ignoring this trend means missing out on a large portion of potential customers.

Enhanced User Experience

Mobile-optimised websites provide a seamless and user-friendly experience for visitors accessing your site on smartphones and tablets. By adapting the layout, design, and functionality to fit smaller screens and touch interfaces, you can ensure that users can navigate your site effortlessly, leading to higher engagement and conversions.

Improved Search Engine Ranking

Search engines like Google prioritise mobile-friendly websites in their search results. Websites that are not optimised for mobile devices may experience lower rankings, resulting in reduced visibility and organic traffic. Mobile optimisation is, therefore, essential for improving your website's search engine ranking and attracting more visitors.

Faster Load Times

Mobile optimisation often involves optimising images, minimising code, and leveraging caching techniques, resulting in faster load times on mobile devices. In today's fast-paced world, users expect websites to load quickly, and a slow-loading site can lead to frustration and abandonment.

Competitive Advantage

In a competitive market, having a mobile-optimised website can set you apart from competitors who have yet to prioritize mobile optimisation. By providing a superior mobile experience, you can attract and retain more customers, ultimately gaining a competitive edge in your industry.

In today's mobile-first world, mobile optimisation is no longer optional—it's essential for small businesses looking to succeed online. By prioritising mobile optimization, you can enhance user experience, improve search engine rankings, and gain a competitive advantage in your industry.

Understanding Logo File Types

Wed, 07 Feb 2024 05:18:18 GMT

Essential Information for Small Business Owners

Your logo serves as the visual cornerstone of your brand identity, representing your business's values, personality, and offerings. When it comes to logo design, selecting the appropriate file types is crucial for ensuring versatility, scalability, and professional presentation across various platforms and mediums. In this blog post, we'll explore the essential file types for logos that every small business owner should know.

Vector Files (.AI, .EPS, .SVG):

Vector files are created using mathematical equations, allowing them to be scaled infinitely without loss of quality. This makes them ideal for logos, as they can be resized for anything from business cards to billboards. If you're hoping to have your logo on large scale physical items, such as car wraps and large signs, these formats are critical to avoid blurriness. Common vector file formats include Adobe Illustrator (.AI), Encapsulated PostScript (.EPS), and Scalable Vector Graphics (.SVG).

Native Design Files (.PSD, .AI):

Native design files are the editable source files created by design software like Adobe Photoshop (.PSD) or Adobe Illustrator (.AI). These files allow for easy modification of the logo design in the future, making them valuable assets for ongoing branding efforts.

Raster Files (.PNG, .JPEG, .TIFF):

Raster files are composed of pixels and are best suited for images with complex details or photographic elements. While not as versatile as vector files, they are still essential for certain applications. Common raster file formats include Portable Network Graphics (.PNG), Joint Photographic Experts Group (.JPEG), and Tagged Image File Format (.TIFF).

PDF Files:

Portable Document Format (PDF) files are versatile and widely compatible across different platforms and devices. They are commonly used for sharing logos with clients, printers, or other stakeholders, as they preserve the layout and formatting of the original design.

Web-Optimised Files (.PNG, .JPEG, .GIF):

For online use, it's important to have web-optimised versions of your logo. These files are typically smaller in size and optimised for faster loading times on websites, social media profiles, and email signatures.

Tips for Managing Logo Files:

Keep An Organised File Structure: Create a dedicated folder for storing all logo files, organised by file type and purpose, to ensure easy access and retrieval.
Backup Regularly: Maintain backups of your logo files on external hard drives or cloud storage platforms to prevent loss due to data corruption or hardware failure.
Document Usage Guidelines: Establish clear guidelines for the usage and distribution of logo files to maintain brand consistency and integrity.
Update As Needed: Regularly review and update your logo files to incorporate any changes or enhancements to your brand identity.

In conclusion, understanding the different file types for logos is essential for small business owners to effectively manage and utilise their branding assets. By maintaining a diverse range of file formats and implementing best practices for file management, you can ensure that your logo remains versatile, scalable, and impactful across various platforms and mediums.

Google's Removal of Free Websites

Wed, 10 Jan 2024 00:48:16 GMT

Websites made with Google Business Profile will be turned off soon

If you set up one of Google's free websites for your business, you recently would have received an email letting you know that Google has made a significant change and will be discontinuing its free website offering. These simple sites allowed businesses to create simple websites at no cost through Google My Business/ Google Business Profile.

As of March 1, 2024, this service will no longer be available, and visitors will be redirected to your GBP if they try to click onto the website. After June 10 2024, the site will simply be completely unavailable, no longer even redirecting people.

For small business owners who relied on this service, understanding the implications and exploring alternatives becomes crucial. Here's what you need to know:

The Shift Away from Free Websites

Whilst the recent shift in Google's approach regarding free websites has left many small business owners seeking a new solution for their online presence. While this change may seem daunting, it's an opportunity to embark on a more impactful digital journey, and we're here to guide you through this transition.

Navigating Beyond Google's Free Websites

The removal of Google's free website service signifies a turning point, urging businesses to explore more comprehensive and tailored options. This change presents a chance to elevate your online identity beyond basic templates, ensuring a unique and powerful representation of your brand.

Benefits Of A Proper Web Build

Tailored Solutions: A website built with the goals that really matter in mind can skyrocket the effectiveness of your online presence. By constructing your site in such a way as to move visitors in the way you desire, you can actually get the results you'd like (sales), rather than just the ones that look good (visits/likes/etc.).

Advanced Features: While Google's free websites offered basic functionality, other platforms provide a wealth of features, including e-commerce capabilities, advanced SEO tools, and responsive designs, enabling you to create a robust online presence.

Customisable Designs: You allow yourself the opportunity to really show off your brand and your abilities. A website that looks the part is an outstanding way to increase the perception of your business.

SEO Improvements: Search visibility is crucial. A well built website is optimised for search engines, ensuring your new site ranks prominently, driving traffic and potential customers to your business.

Support and Maintenance: Building a website is only the beginning. Ongoing support services and maintenance ensure that your site remains up-to-date, secure, and aligned with your evolving business needs.

Seizing the Opportunity for Growth

The removal of Google's free websites may feel like a setback, but it's a chance to invest in a more comprehensive and impactful online presence. With our digital marketing expertise, we're dedicated to guiding you towards a website that not only fulfills your immediate needs but also sets the stage for future growth and success.

The World of SEO

Wed, 13 Dec 2023 03:42:36 GMT

Tips & Strategies To Get Seen

In the digital world where online visibility is paramount, Search Engine Optimisation (SEO) stands as a critical piece for small businesses aiming to thrive. Understanding and implementing effective SEO strategies can significantly enhance your website's visibility and generate organic traffic. Let's explore a few essential tips and strategies to navigating the SEO landscape effectively.

Comprehensive Keyword Research

Start by identifying relevant keywords that align with your business niche and target audience. Use tools like Google Keyword Planner or SEMrush to discover high-ranking keywords with moderate or low competition. You don't want to try and take on the big players, unless you have plenty of resources and time on your hands.

Optimise On-Page Elements

Craft compelling and keyword-rich title tags, meta descriptions, and headers. Ensure your content is not only keyword optimised but also offers value to visitors. If your website speaks to people, it will speak to search engines too.

High-Quality Content Creation

Produce original, engaging, and informative content. Strive for depth, relevance, and uniqueness to stand out in search engine results. Regularly update and diversify content formats like blogs, videos, and infographics.

Mobile Optimisation

With the surge in mobile users, ensure your website is mobile-responsive. Google prioritises mobile-friendly sites in search rankings, impacting your visibility significantly. You don't want to miss out on all that potential.

Local SEO Focus

For small businesses targeting local audiences, optimise for local searches. Think about the people in your community, and what you can offer them. Take control of your Google Business Profile, ensure consistency in NAP (Name, Address, Phone number) information across platforms, and encourage customer reviews.

Link Building Strategy

Foster a robust backlink profile by earning links from reputable sources. Collaborate with people in your industry, guest blog on relevant sites, and participate in local directories to build authority.

Harness the Power of Social Media

Engage with your audience on social platforms. Social signals indirectly impact SEO, contributing to increased brand visibility and audience engagement.

Monitor Performance and Adapt

Regularly track your website's performance using tools like Google Analytics and Search Console. Analyse metrics, adapt strategies based on data insights, and stay updated with evolving SEO trends.

Seek Professional Guidance if Needed

Consider consulting with SEO experts or agencies specialising in small business SEO. Their expertise can provide valuable insights and personalised strategies for your business's unique needs.

Mastering SEO is an ongoing journey for small businesses. By implementing these tips and strategies in your SEO game plan, you can steadily improve your website's visibility, attract organic traffic, and elevate your digital presence, ultimately driving growth and success for your business.

The Small Business Guide To 5 Star Customer Reviews

Thu, 16 Nov 2023 23:56:06 GMT

Let Your Customers Share The Love!

Customer reviews wield immense power in the digital landscape, influencing purchase decisions and shaping brand perception. For small businesses, garnering authentic reviews can be a game-changer in establishing credibility and attracting new customers. Here's a comprehensive guide on how to acquire valuable customer reviews.

1. Deliver Exceptional Customer Experiences

Outstanding service is the foundation of positive reviews. Aim to exceed expectations consistently. Personalised interactions and going the extra mile can prompt customers to share their positive experiences.

2. Ask for Reviews

Don't be afraid to ask satisfied customers for reviews. Timing is crucial; consider requesting reviews after a successful transaction or when customers express their satisfaction. Make the process effortless by providing direct review links or simple instructions.

3. Optimise Your Online Presence

Ensure your business is easily found and reviewed on popular platforms like Google, Facebook, or industry-specific sites. Claim your business listings and maintain accurate information to facilitate customer feedback.

4. Incentivise Reviews Ethically

Consider offering incentives like discounts or loyalty points for leaving a review. However, ensure compliance with platform policies and emphasise that honest opinions are valued.

5. Utilize Email Marketing

Leverage your email list to request reviews. Craft personalised, concise messages asking for feedback. Include direct review links and express gratitude for their time and input.

6. Engage on Social Media

Encourage reviews on social platforms by showcasing customer testimonials or success stories. Engage with customers online, fostering a community where they feel comfortable sharing their experiences.

7. Respond to Reviews

Engage with both positive and negative reviews. Respond graciously to positive feedback, expressing gratitude. Address negative reviews promptly, seeking to resolve issues and showcasing your commitment to customer satisfaction.

8. Showcase Reviews on Your Website

Feature customer reviews prominently on your website. Testimonials serve as powerful social proof, boosting trust and credibility among potential customers.

Acquiring customer reviews is a pivotal aspect of building trust and credibility for your small business. By prioritising exceptional customer experiences and actively seeking feedback, you not only foster stronger relationships with customers but also create a positive digital footprint that resonates with potential clients. Embrace the power of reviews, and watch as they become a driving force in propelling your business forward.

How to Start a Newsletter for Your Small Business: A Step-by-Step Guide

Tue, 17 Oct 2023 22:22:58 GMT

Engage Your Audience With A High Quality Newsletter

Newsletters are an incredibly effective tool for small business owners looking to engage with their audience, build brand loyalty, and boost sales. A well-crafted newsletter can serve as the cornerstone of your marketing strategy, providing valuable content and insights to your customers. If you're ready to dive into the world of newsletters, here's a step-by-step guide to get you started.

Step 1: Define Your Goals and Audience

Before you start creating your newsletter, establish clear goals. Are you looking to drive sales, educate your audience, or build brand awareness? Also, define your target audience – who are you trying to reach, and what are their preferences and pain points?

Step 2: Choose a Newsletter Platform

There are various email marketing platforms available, such as MailChimp, Constant Contact, and ConvertKit. Select the one that aligns with your needs, budget, and technical proficiency.

Step 3: Build Your Email List

Your email list is the lifeblood of your newsletter. Start by collecting emails through your website, social media, and in-store sign-up sheets. Make it clear what subscribers can expect to receive and how often they'll hear from you.

Step 4: Craft Engaging Content

The content of your newsletter should be valuable and relevant to your audience. Consider including:

Educational articles or guides related to your industry.
Product updates, promotions, and discounts.
Customer testimonials or success stories.
Exclusive content like behind-the-scenes glimpses.

Step 5: Create a Visually Appealing Template

Choose a template that reflects your brand's style. Keep it clean, uncluttered, and mobile-responsive, as many people read emails on their phones.

Step 6: Develop a Consistent Schedule

Consistency is key in newsletter marketing. Decide on a schedule that works for you and the time you are willing to commit. It may be weekly, bi-weekly, monthly, or whatever other timeframe fits your schedule. No matter what you choose, make sure you stick to your schedule to keep your audience engaged.

Step 7: Craft Attention-Grabbing Subject Lines

Your subject line is the first thing subscribers see, so make it compelling. It should be concise, relevant, and spark curiosity without being misleading.

Step 8: Test and Optimise

Pay attention to your newsletter's open rates, click-through rates, and conversion rates. Experiment with different content, subject lines, and send times to see what resonates most with your audience.

Step 9: Comply with Regulations

Be aware of email marketing regulations. Ensure your newsletters include a clear unsubscribe option and your business's physical address.

Step 10: Analyse and Adjust

Regularly review your newsletter's performance. Analyse metrics and use the insights to fine-tune your content and strategy. Listen to feedback from subscribers to improve your offerings continually.

Starting a newsletter for your small business can be a powerful way to connect with your audience and drive business growth. With dedication, a clear strategy, and a commitment to providing value, your newsletter can become a valuable asset in your marketing toolkit. So, roll up your sleeves, get creative, and start building those meaningful connections with your customers through your newsletter today.

How To Succeed On Facebook As A Small Business

Tue, 19 Sep 2023 22:23:09 GMT

10 Tips To Reach The People That Matter

In the digital age, a strong online presence is vital for small businesses, and one of the most powerful tools at your disposal is Facebook. With billions of users worldwide, Facebook offers a massive potential audience. However, growing your small business Facebook page requires strategy and consistent effort. Here's how you can go about it effectively:

1. Optimise Your Page

First impressions matter. You want to make sure your Facebook page is complete and visually appealing. Use a high-resolution profile picture and an engaging cover photo that reflects your brand. Fill out all the necessary information in the 'About' section, including your business hours, contact details, and a brief description.

2. Create Quality Content

Content is king on Facebook. Post regularly, but prioritize quality over quantity. Craft posts that resonate with your target audience, offering value, entertainment, or insights related to your industry. Mix up content formats, including images, videos, and text-based updates.

3. Know Your Audience

Understanding your audience is essential. Using Facebook Insights, you can gather information on your followers' demographics, interests, and behaviours. Tailor your content to align with what your audience likes and engages with the most to create a connection.

4. Engage with Your Followers

Engagement is key to growth. Always respond as quickly as you can to comments and messages. Ask questions in your posts to encourage discussions. Host contests, polls, or Q&A sessions to encourage interaction.

5. Collaborate and Network

Partner up with people in your industry, or stand out figures in your niche for cross-promotions or collabs. This can help to introduce your page to new people who already have an interest in what you offer.

6. Utilise Facebook Advertising

Consider investing in Facebook Ads. They allow you to target specific demographics, interests, and behaviors, ensuring your content reaches the right people. Start with a small budget and test different ad formats to see what works best. Whilst it is true that when done wrong it can be quite a waste, if you can advertise effectively, the payoff can be immense.

7. Leverage Facebook Groups

Participate in or create Facebook Groups related to your industry or niche. Be a part of Facebook groups relevant to your location. Actively engage, answer questions, and share your expertise without overtly promoting your business. This can establish you as an authority and indirectly draw attention to your page.

8. Post Consistently and at Optimal Times

Regular posting is an essential factor in keeping your audience engaged. Use scheduling tools such as the Meta Business Suite Content Planner to outlay your content in advance. Do some research and post during the times when your target audience is most active on Facebook.

9. Use Hashtags Sparingly

While hashtags can increase discoverability, don't overdo it. Use relevant hashtags sparingly in your posts to avoid coming across as spammy.

10. Analyse and Adjust

Regularly review your Facebook Insights to track the performance of your posts and overall page growth. You can then use this information to continually improve your content and content strategy, allowing you to continue growing.

Growing your small business Facebook page is an ongoing process that demands dedication and creativity. By providing value, engaging with your audience, and staying up-to-date with the platform's features and algorithms, you can expand your reach and ultimately drive more business to your doorstep. Remember, patience and persistence are key when it comes to building a successful online presence on Facebook.

The Importance Of Good Content

Tue, 03 Jan 2023 06:09:28 GMT

The Number One Way To Improve Your Ranking On Search Engines

Hey! Given that you've gone and found yourself on a digital marketing blog, I'd say it's fair to assume you're looking for some digital marketing tips. Well, if you're hoping to give your website a big old boost up the rankings, then this is the place to be.

What you're looking at right now is a prime example of the absolute best way to make search engines like you more.

Content.

Not just any content to be fair. Content that is original, helpful, and hopefully engaging.

There are about a gazillion tips and tricks out there that people have discovered (or maybe made up), that are targeted at improving your SEO and helping you get the best out of your business' online experience. Plenty of them, such as backlinking and speed improvements are undoubtedly a good idea, whilst some others aren't so great (looking at you, keyword stuffing).

In the end though, it's pretty hard to go past creating genuinely useful content and aiming to just be helpful to people who are searching for things that you know all about. Everyone likes getting information from the experts, so if that's you, get out there and donate your knowledge, and you'll be aptly rewarded for it.

Why It Works

I always find that having a good hold on why something works is a good way to become better at doing it yourself. So what makes uploading high quality content so effective?

Well, the first thing to know here is what search engines like Google are actually looking for. They have all manner of algorithms and rankings, and they are all targeted at granting their users the best possible experience. Google and the like want everyone who searches with them to find exactly what they're looking for, so that they continue to use that search engine.

As you can imagine, when people ask a question on the internet, what they want most is the answer to that question. I know right? Shock and awe there. So that's what all the algorithms look for. When people ask "How to tint my car windows", they don't want just any result that mentions cars or windows, they want to find out how to tint their damn windows. So overtime, the webpages that people are clicking on the most, and spending the most time one, and recommending to other people are the ones that rise to the top.

That's the secret of good content. If you make people satisfied with their experience, if they show your post to their friends with similar interests and issues, or talk about it on their own websites even, you impress the search engines and you get the boost you were hoping for. All that just by being nice and helpful to others, who knew?

What Is Good Content?

So what can you do to make sure what you're producing is actually good content that will get you the results you want? Well, it's actually pretty simple really. It needs to be:

Original
Helpful

That's it. End of list.

Now in reality, crafting content that fits those criteria is a little trickier of course, but the principles really are that basic. Don't copy other people's work, and actually tell your visitors what they want to know and you're golden.

Yes, of course there are other things you can do to improve upon this formula and make even better content, but if you're not much of a writer, or you just can't put away the time to construct 5000 word masterpieces right now, a little originality and helpfulness will take you a long long way.

Now get out there and make the internet a better place to be.